Sava's Place

This is a Sponsored Post written by me on behalf of Heineken. All opinions are 100% mine.

 

Heineken launched their second global responsible drinking campaign called KnowTheSigns. Heineken talks about the signs people start to show when they have had one too many drinks.

 

And we all know that it doesn’t matter where you live. All over the planet someone that might go too far on a night out and transform himself into an embarrassing character. Heineken defined these characters:

 

– The Crier
– The Fighter
– The Sleeper
– The Exhibitionist
– The Groper
– The Flirt
– The Stumbler

 

The last 2 characters were defined in this year’s campaign based on the feedback they received last year.

 

What’s new in this year’s campaign KnowTheSigns [ The Heineken Know The Signs website ] is that they also launched a free iPhone application called The Know The Signs “Breathalyzer”.

 

The Breathalyzer turns your iPhone into a realistic breathalyzer and it’s an intelligent and humorous way of nudging your friends, if they are showing the signs. All your friends have to do is to blow into your iPhone “Breathalyzer” to show which character he or she is turning into. I know you want to try the application – Download the Heineken Breathalyzer iPhone app.

 

It’s amazing that Heineken has these campaigns because they encourage people to drink responsibly ( people drink less = sales decrease ). And remember that you can have one to many too 🙂 .